It's all about research...

Deafness and hearing loss globally.

According the World Health Organization, over 5% of the world’s population (466 million people) has a disabling hearing loss. These numbers are expected to increase rapidly. Hearing loss is the most common congenital defect and affects 3 out of 1000 newborns. To illustrate, every minute, approximately one baby is born suffering form hearing loss. 

Dutch law and implementation plan.

On Tuesday 12 April 2016, the Senate debated with State Secretary Van Rijn about the ratification of the UN Convention on the Rights of Persons with Disabilities. In July 2016, the UN agreement on the Rights of Persons with Disabilities was established. A milestone for all people with disabilities! Later, the House of Representatives approved the Accessibility Decree that contains rules concerning general accessibility for people with disabilities. Next step will be the implementation phase, which stands for the introduction of a new standard or a new policy. 

Definition accessible tourism.

On September 27, 1980, the terms tourism and accessibility were first linked by the Manila Declaration, and later elaborated upon by the World Tourism Organisation. Accessible tourism enables people with restricted mobility, vision, hearing and cognitive dimensions of access, to function independently through the delivery of products, services and environments. 

Consumer behaviour.

According to the statistics from the Department for Culture, Media and Sport of the British Government, disabled people become regular guests after finding a tourism facility that suits their needs; they tend to take longer holiday breaks, therefore spending more money per trip. According to Jim Tobias, president for a company in accessible products: "people with disabilities have the tendency to become brand evangelists for the brand they love; if usually a consumer would tell another 10 people about their discovered product, people with disabilities could tell 10 times more people." 

The UN - Sustainable Development Goals 

According to the United Nations: "In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals. Building on the principle of “leaving no one behind”. The SDGs also explicitly include disability and persons with disabilities. Although, the word “disability” is not cited directly in all goals, the goals are indeed relevant to ensure the inclusion and development of persons with disabilities. The newly implemented 2030 Agenda for Sustainable Development holds a deep promise for persons with disabilities everywhere."

Good Health and Well-being.

We promote healthy lives and the well-being for all at all ages, also minority groups like the deaf. Ensuring this means providing them with the possibility to live a normal life. One which includes a night stay in a hotel without any concerns about safety. Heary equips hotel rooms with the necessities to provide a safe and pleasant stay to those who cannot or hardly hear.

Industry, Innovation and Infrastructure.

We stand for innovation, building a new infrastructure in an always changing industry that has been there since the Roman Empire. Innovation, because this group of people is not recognised by the hotel industry and we decided to make them feel heard and appreciated. Creating a new infrastructure that should become the new standard for hotels, consisting of technological amenities and highly trained staff.

Reduced Inequalities.

After the Dutch ratification of the UN Convention on the Rights of Persons with Disabilities, the hotel-industry should follow their lead and pursue the reduction of inequalities. By creating a deaf friendly hotel room, you provide the deaf community with the possibility to enjoy a good night stay as much as a person without a disability. 

Inbound Tourism top 4 - 2019 The Netherlands

Germany

Inhabitants: 82 Million
Hard of hearing: 10 Million
Est. deaf: 80 Thousand

England

Inhabitants: 66 Million
Hard of hearing: 11 Million
Est. deaf: 55 Thousand

Belgium

Inhabitants: 11 Million
Hard of hearing: 1.1 Million
Est. deaf: 10 Thousand

United States

Inhabitants: 325 Million
Hard of hearing: 37 Million
Est. deaf: 1 Million

Statistics The Netherlands

Inhabitants: 17 Million
Hard of hearing: 1.7 Million
Estimated deaf: 15 Thousand